ABSTRACT
T his chapter describes aspects of the view we hold on the self-regulation of action and affect. It begins with the idea that two layers of feedback pro-cesses manage two different aspects of behavior, operating together, allowing people to juggle multiple tasks and conserve resources. In this way, multiple, simultaneous motivations are transformed into a stream of actions shifting repeatedly from one goal to another. Though this chapter does not cover all issues in the regulation of goals (see especially, this volume, Fishbach, Chapter 10; Oettingen & Gollwitzer, Chapter 8), it provides a conceptual framework that is compatible in many respects with diverse other viewpoints.
