We need to stop being seduced by technology and trivial applications masquerading as an educational experience. Much of what we have experienced during the first decade of the 21st century is an infatuation with personal information and communication made possible by ubiquitous and inexpensive technologies. We have seen unimagined developments in how we can communicate and express our opinions any time and anywhere through social networking. The challenge going forward is to understand how these technological developments can be used in the service of the ideals and values of higher education.