To set the context for these predictions, the report also lists general societal trends. The 2009 report lists the following trends:

The 2010 report, the seventh in the series, lists three trends. The first two are an expansion of some of the trends from 2009:

It also notes the following challenge:

Interestingly, most of these societal trends underpin the role-based e-learning designs we have already discussed and analysed in this book, in particular:

• the focus on student collaboration and communication; • the changed role of the educator; and • the universal familiarity with games as learning tools.