ABSTRACT

The idea of mobile – in the sense of portable – TV, as against TV viewed via a mobile handset, is nothing new. Much hyped when first launched, it has virtually died the death commercially … In contrast, almost everyone, at least in relatively advanced societies, already carries around a mobile device as a matter of course, so adding a TV capability is on the face of it no more or less of an issue than the addition of a camera or MP3 player.