ABSTRACT
Most successful change efforts begin when some individuals or some groups start to look hard at a company’s competitive situation, market position, technological trends, and fi nancial performance. . . . Two factors are particularly important in institutionalizing change in corporate culture. The fi rst is a conscious attempt to show people how the new approaches, behaviors, and attitudes have helped improve performance. When people are left on their own to make the connections, they sometimes create very inaccurate links. Helping people see the right connections requires communication.
