ABSTRACT
President Clinton, the last time he was elected, famously put a sign on his fridge door (or on his election headquarters depending on what you read1). It was designed to remind him what he had to focus on in order to win. Along with ‘Change v more of the same’ and ‘Don’t forget healthcare’ it said, ‘The economy stupid’.2 The slogan became something of a catchphrase appearing on bumper stickers and fridge magnets and in newspaper columns ever since. For the fridge door in your staffroom I would like to suggest something similar, however this one says:
It’s the brain, stupid!
