ABSTRACT
Today’s corporations face a number of challenges. Global competition has increased. To sustain their competitive advantages, companies need to find new markets. They cannot purely rely on the local market to maintain their profitability and sustain growth. Internationalization is therefore a must for most modern corporations. To stay profitable, they need to grow and globalize (Leipold et al. 2002). Even small organizations or corporations operating in the niche market can hardly afford to stay local but become multinational corporations. A multinational corporation is defined as a single organization with a need to coordinate its operations across multiple environments and which operates across cultural boundaries (Thomas 2002). Parhizgar (2000) defines the multinational corporation as:
a highly developed organisation with deep worldwide involvement in obtaining the factors of production from multiple countries around the world, and manufactures its products and markets them in specific international markets.
