The realm of stadium planning is rife with experts and consultants with math­

ematical minds, who quickly grasp not only the direct but also the indirect, in

fact even the ‘immaterial’, profits that may be generated by competitive sports in

a public arena. The economic development potential of sport is no different from

that of the cultural sector: to build a stadium (or museum) boosts the local

economy and allegedly constitutes a sustainable investment in a location’s profile,

at the local and perhaps also the international level. The ensuing opportunities

for diversification of revenue streams generally compensate the publicly funded

maintenance of a stadium (or museum).