ABSTRACT
Previously we have talked about the capacities of man as a data processing system, the methods we have for organizing the image, the dynamics of the image and socially shared images, and the economics of judgment on perception. No other construct seems to be as appropriate as a unifying concept as “the image” and this seems to offer an appropriate access to social science research, historical research, and so forth. The concept is as good as any other one using terms such as “memory subconscious” etc.—equally justifi ed, but also in this language the designer is a participant as well as his client and the users of his results; he doesn’t play a special role. He doesn’t have an outside standpoint. For all design participants, it is possible that one’s memory says, “I did this,” while one’s pride says “I cannot have done this,” and eventually the mind surrenders.
