ABSTRACT
In its 2006 Communications Industry Forecast, the highly regarded Veronis Suhler Stevenson (VSS) consulting firm estimated that 2005 spending on media had reached $896.94 billion.1 That number will give you one sense of the large overall size of the media business. As we move through this book, we will see that the revenues of individual media industries come to tens of billions of dollars, and sometimes far more. Table 2.1 gives you another sense of the media economy by presenting the revenues of the five biggest media firms. As the table notes, those five companies alone brought in almost $97 billion in 2005.
