ABSTRACT
This chapter, in addition to introducing the rest of the book, is intended to set the scene for the reader in terms of the crucial role of events in human history through to the present day. It emphasises events as artefacts of human culture that have only recently developed into a fastgrowing and influential industry. This chapter also intends to provide an analysis of the business environment within which the events industry operates. Some of the contemporary questions that are raised by this fast development of the industry, and the education provisions designed to serve it, will be introduced for development throughout subsequent chapters.
