ABSTRACT
In an age of global and transnational media – characterised by a worldwide system of production and consumption, and a proliferating new electronic media that cross political and cultural boundaries – an urgent need has developed to consider new parameters of global ethics for media practice as a way to begin to meet the challenges of globalisation (Ward, 2005; Rao and Lee, 2005; Callahan, 2003). For example, has it become necessary to craft a transnational media ethics capable of addressing such issues as the Danish cartoon controversy? Transnational codes of ethics, unlike those established within the frame of the nation-state or in the context of parochial professionalism, must take into account the values and traditions of diverse cultures and seek common and universal principles that can be endorsed cross-culturally (Christians & Nordenstreng, 2004).
