ABSTRACT
F raming experiments seek to rigorously separate out the effects of relevantand irrelevant information on human judgment and choice processes.Because they appear to elegantly streamline the normative analysis of human cognition, these experiments have assumed a central place in the so-called “Rationality Debate” – the controversy, within and between the various social sciences, over the rationality of human action (Shafir & LeBoeuf, 2002). As Kahneman (2000b, p. xv) has argued, framing effects “provide a compelling reason to separate descriptive from normative models of choice. It is surely rational to treat identical problems identically, but often people do not.”
