ABSTRACT
The success of The Devil Wears Prada (David Frankel, 2006) was crucial to the decision made to move forward with a movie sequel to the extremely successful television program, Sex and the City. The cinematic version, Sex and the City: The Movie (Michael Patrick King, 2008), performed even better at the box office than The Devil Wears Prada, with the former grossing $415 million worldwide, preceded and accompanied by a media extravaganza that was unprecedented for a film directed at a female audience. Warner Brothers’ Dan Fellman described the event: “It’s a cultural phenomenon; it’s an absolutely incredible opening.”1 Josh Feldman observed in the Los Angeles Times, “Because of its loyal following, … ‘Sex and the City’ is more like a ‘fan boy’ movie for women, with eager customers already turning opening night into an event.”2
