ABSTRACT
In the fi rst of the four applied chapters, we are going to look at the traces that marketisation is leaving in the discourse of the public sector, or parts of the public sector, to be precise, because given its size, diversity and blurred boundaries (see Flynn 2007, 6−12), complete coverage would be beyond the scope of a single book chapter. An attempt to get as wide a view as possible, though, is made in the Data Panorama (Section 4.1). The Close-up section (Section 4.3) then provides a more detailed, genre-based and historically comparative account of how the discursive shift has affected the communications of local councils in the United Kingdom.
