Discourse analysis and ethnomethodology

By the end of this chapter, you should be able to: ■

understand the basic concepts of discourse analysis;

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identify some of the key strategies with which to apply discourse analysis in Sport Management Research;

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understand the basic concepts of discourse, discourse analysis and critical discourse analysis;

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identify the implications of the use of discourse analysis and critical discourse analysis methodology in sport management;

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discuss the key characteristics of discourse analysis and conversation analysis;

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discuss how these approaches differ from other qualitative approaches previously encountered;

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reflect on what these approaches offer for research and practice.