Ethnography and emerging ethnographical approaches

By the end of this chapter you should be able to: ■

understand the basic concepts of ethnography;

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understand the definition and purpose of ethnographic research;

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be familiar with the ethnographic research process;

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understand the types of ethnographic research;

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identify key characteristics of ethnographic research designs;

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understand ethnographic research data collection techniques;

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differentiate between traditional ethnography and ethnographical research underpinned by critical and postmodern theories;

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recognize some key features of autoethnography, netnography, ethnodrama and phenomenography;

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identify applications of these methodologies to Sport Management Research.