Qualitative data analysis in Sport Management Research

By the end of this chapter you should be able to: ■

define what is qualitative data analysis;

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explain and compare approaches in analysing qualitative data;

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describe two trends that attempt to explain the purpose of qualitative data analysis;

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code and develop categories in qualitative data analysis;

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identify key methods in the coding process;

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understand the use of Computer Assisted/Aided Qualitative Data Analysis (CAQDAS).