ABSTRACT
The notion of format as a key concept in understanding mediated communication has been overlooked cither entirely or has been given only scant attention. It may be that formats are such obvious givens in the consideration of mediated communication that it seems hardly necessary to consider their implications. As the essay by Altheide and Snow and, I hope, this one make clear, the consequences of media formats are indeed far-reaching and significant. It is the purpose of this review to elaborate upon the authors’ treatment of format; this elaboration is intended to enhance the significance of media formats and their consequences and to enhance our grasp of the process of mediated communication and its impact on individuals.
