ABSTRACT
The role of briefi ng spans across many disciplines and is not the prerogative of any one professional institution. Briefi ng is undertaken at every scale from a product to the city region. What is common to all these scales is the concern to frame the problem, communicate expectations, evaluate and improve and manage the process of change. The Strategic Brief, which establishes aspirations and the business case is clearly owned, produced and driven by the client. The Project or Functional Brief which responds to the clients’ expectations may be produced by the delivery team but should be owned, understood and agreed by both client and provider.
