ABSTRACT
This chapter begins Part II by providing a macro-scale analysis of the geographies of advertising globalization. Through quantitative data we examine the geography of the work of global advertising agencies, the position of our three case study US cities in this geography, New York, Los Angeles and Detroit, and the questions raised about the forces (re)producing such spatial arrangements. We remind the reader at this point, that we use the term ‘global agency’ to describe agencies with offices in all major world regions and which use transnational campaign and organizational structures to deliver collaboration and cooperation between offices to develop advertising for a product or brand in multiple markets. But, also, at the same time, these global agencies form part of the connections and flows that help produce powerful world city networks.
