ABSTRACT
As described in Chapter 1, impression management is often considered synonymous with self-presentation. You present a positive image of yourself if you want to create a positive impression, and you create a negative image of yourself if want to create a negative impression. If impression management is framed exclusively as selfpresentation, an important fact is ignored. One of the best ways to create a good impression with a given target is to make the other person feel good about his or her appearance, personality, behavior, or performance. Pay a person the right type of compliment, or recognize and praise him in some other way, and you create a good impression. Recognize, however, that the difference between self-presentation and other-enhancement is not always clear cut. If you practice good etiquette, you present yourself in a positive light. At the same time good etiquette might enhance others, such as saying thank you or remembering the other person’s name.
