ABSTRACT
Wanting to create a favorable impression on others is a basic part of human nature in both work and personal life. In meeting with the public, the chief executive officer (CEO) wants to convince others that he or she is wise, hardworking, and trustworthy. When exiting from the cockpit to greet the passengers, the commercial airline pilot wants to project the impression of self-confidence, being in control, and exercising good judgment. The customer service representative listening to the problem you are having with an electronic device wants to project the feeling that he or she is a friendly, competent person who will take care of your problem. And, of course, some scammers want to convey the false impression that they have your best interests in mind while really trying to steal from you.
