ABSTRACT
Workers at all levels from entry-level associates to executives vary considerably in how much interest and skill they have in managing their impression. At one extreme are workers who are forever concerned about their image, even to the point of worrying that they are not carrying the latest model of laptop computer, cell phone, or personal digital assistant. At the other extreme are workers who do not care what kind of impression they create, such as the store associate who chews gum and engages in a personal phone conversation while serving a customer.
