ABSTRACT
In order to identify the many different approaches to strategy, we must first establish a theoretical framework with a number of basic concepts and components. That is what this chapter aims to do, by discussing the essence of strategy. What is strategic management about? When we talk about strategy, which themes do we include or leave out? You will notice that occasionally I will mention some of the strategic approaches and schools of thought that we will discuss later on. This is inevitable. In fact, I hope to familiarize you with some of them.
