ABSTRACT
In Chapter 5, evidence from the postal survey stage was presented and discussed. This chapter presents evidence gathered during the case studies stage, that is, the third stage of the three-stage methodology used in this study. The main purpose of the case studies was to investigate in greater depth the extent of strategic positioning activities according to the three main themes, which have emerged from the exploratory survey stage as explained at the end of the previous chapter. The case organizations are first profiled in this chapter, which includes their responses to the exploratory survey questionnaire. This initial pool of data from the case organizations provided an important base upon which findings from the case studies would be complemented, compared, and validated. The results of the intra-case and inter-case investigations along the three main themes are next detailed. The intent here is to identify commonalities and differences between the four cases along the main themes guiding the investigation. In order to adequately answer the research questions for this stage of the study, the findings presented in the case studies are a combination of descriptive and explanatory evidence.
