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      Chapter

      Culture
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      Chapter

      Culture

      DOI link for Culture

      Culture book

      Culture

      DOI link for Culture

      Culture book

      BySak Onkvisit, John Shaw
      BookInternational Marketing

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      Edition 5th Edition
      First Published 2008
      Imprint Routledge
      Pages 39
      eBook ISBN 9780203871935
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      ABSTRACT

      Culture, an inclusive term, may be conceptualized in many different ways. Not surprisingly, the concept is often accompanied by numerous definitions. In any case, a good basic definition of the concept is that culture is a set of traditional beliefs and values that are transmitted and shared in a given society. Culture is also the total way of life and thinking patterns that are passed from generation to generation. Culture means many things to many people because the concept encompasses norms, values, customs, art, and mores.

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