ABSTRACT
The long history associated with organizational scholarship includes an extended and unresolved discussion of the ideal relationship that ought to exist between management and employees. That dialog has largely (although not exclusively) centered on the role of management, the lot of employees, and how those two very different groups might most effectively combine in ways that further organizational goals and objectives. More directly, it is fair to say that internal public relations is both grounded in and bounded by this relationship. From the point of view of employees, and from the perspective of public relations, the most important public is management, whereas from management’s perspective the most important public is employees. Ultimately, for both, being able to build and then explain a productive relationship to external publics is central to such goals as attracting investors, customers, and new employees.
