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Chapter

Exploiting Customer Attitudes

Chapter

Exploiting Customer Attitudes

DOI link for Exploiting Customer Attitudes

Exploiting Customer Attitudes

ByMichael Moesgaard Andersen, Morten Froholdt, filemming Poulfelt

BookReturn on Strategy

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Edition 1st Edition

First Published 2009

Imprint Routledge

Pages 23

eBook ISBN 9780203873489

ABSTRACT

From the very start, Walt Disney envisioned Disneyland as a place where dreams come true. ¹

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