ABSTRACT
Our goal with this book has been to bridge the information gap for emerging global marketers by outlining many of the most pressing and practical issues and helping those marketers address those issues, challenges, or opportunities with some level of knowledge and structure. Our awareness and wisdom come from decades of global business experience and our ongoing interactions with corporations near and far. In addition, just as we encourage readers of this book to research their markets, we do research of our own so that we thoroughly understand the international business environment. This research includes our most recent Delphi study – a research project we undertake periodically to help us guide and educate the international business community so that global entrepreneurs are as informed as possible about current international marketing conditions.
