ABSTRACT
One strategy that B. Nalebuff and I. Ayres suggested that seems like it might be useful to behavior analysts who are looking for a creative solution is an exercise called “flipping it.” Identifying the problem, finding a way to measure the behavior, and writing a behavior program are all the initial steps involved in the creative problem solving that is related to behavioral issues. Creative problem solving and troubleshooting are essential skills for the successful behavior analyst. These are skills that require attention to detail, persistence in looking for alternative ways of changing behavior, and diligence in following up with any behavior plan. Professional behavior analyst's ability to remain calm, reconsider their basic assumptions about the case, and come back with an improved plan are the bedrock proficiencies they will use every single week that they practice as a behavioral consultant.
