ABSTRACT
Reading this chapter should provide you with the conceptual and analytical tools to:
• Explain what disruptive technologies are all about. • Understand what makes some technologies more disruptive than others and
why that matters. • Explain how incumbents can tell when to expect new technologies to erode
their competitive advantages. • Explain why incumbents, even very successful ones, often lose out to
attackers that use disruptive technologies. • Offer incumbents and new entrants advice on what to do in the face of
disruptive technologies.
