ABSTRACT
David Suliteanu, CEO of Sephora USA, rubbed his temples as he contemplated the materials in front of him. All day long he had been reviewing the 2007 performance of the US beauty industry and his company’s place in it because some executives from Sephora’s parent company, LVMH Moët Hennessy Louis Vuitton, would be visiting the following week to discuss Sephora’s competitive strategy. LVMH executives visited to discuss Sephora’s performance periodically, but David felt added stress for this meeting because of rumors that had been circulating recently speculating that LVMH viewed Sephora as a noncore asset and was considering a sale.
