ABSTRACT
On June 29, 2008, on the first anniversary of the release of Ratatouille, a former Pixar Animation shareholder wondered if Pixar had done the right thing selling itself to Disney. Ratatouille had grossed more than $600 million worldwide with an undisclosed amount from merchandising. What was even more amazing than the revenues was the fact that Ratatouille was the eighth straight hit for Pixar, in an industry where every other movie risked crashing. Why had Pixar been so successful? Would the success continue under Disney? Should Pixar have stayed as a separate company in a continued alliance with Disney or parted ways and found another partner? Eight straight hits with most of them grossing more than half a billion dollars!
