ABSTRACT
In 1919, Canadian sport was divided between amateur and professional, east and west, male and female, bourgeois and workers’ sports organisations; so wrote the Canadian historian of sport, Bruce Kidd. The struggle for Canadian sport is a text that still remains an exemplar for students, teachers and researchers thinking about the capacity of sport to produce social change. Kidd (1996: 270) concluded that capitalist sport had triumphed and that the effort to create alternatives to commercial sports culture continued to be an uphill fight. Any progressive strategy aimed at bringing about social change in sport, suggested Kidd (1996: 270), while fighting for scarce resources and political support must, at some point, confront consumer loyalties, conventional wisdom, economic power and the political force generated
OBJECTIVES
KEY TERMS DEFINED
by sports corporations. But such alternatives do exist and they have an active history in the world of sport.
