Introduction The heart and soul of holistic integrative medicine is a commitment to knowing and treating the patient as a whole person, embedded in, and influenced by, a particular social context. The practice of this kind of medicine takes time and a spirit of open-mindedness. Too often, traditional medicine omits or glosses over a patient’s context, rushes through assessment, or encourages an “expert,” top-down, noncollaborative model for implementing treatment. Interventions are too frequently given and received in a managed care, time-restricted world, dominated by technical and pharmaceutical interventions.