ABSTRACT
The theory of Gestalt holds that the whole is different from the sum of its parts. To ensure the quality of the whole online, we have to inspect and evaluate all of the parts. Each and every element on a Web page should be scrutinized, from the dominant graphic to the text in navigational icons, bars and buttons. Headers and hyperlinks have to be checked, as do copyright notices, words in graphics and illustrations, photo credit lines and all headlines and subheads. The immediacy of online might lead us to assume that editing for the Web means less attention to detail, less time spent checking, re-checking, verifying and vetting, when in fact the complexity of online media means that there has never been more to inspect.
