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      Chapter

      Bowling with the wind: A television producer’s view on cricket and satellite TV in contemporary India
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      Chapter

      Bowling with the wind: A television producer’s view on cricket and satellite TV in contemporary India

      DOI link for Bowling with the wind: A television producer’s view on cricket and satellite TV in contemporary India

      Bowling with the wind: A television producer’s view on cricket and satellite TV in contemporary India book

      Bowling with the wind: A television producer’s view on cricket and satellite TV in contemporary India

      DOI link for Bowling with the wind: A television producer’s view on cricket and satellite TV in contemporary India

      Bowling with the wind: A television producer’s view on cricket and satellite TV in contemporary India book

      Edited ByNalin Mehta
      BookTelevision in India

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      Edition 1st Edition
      First Published 2008
      Imprint Routledge
      Pages 10
      eBook ISBN 9780203895597
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      ABSTRACT

      Growing up in England, it never really occurred to me to wonder why I

      never saw cricket from India on television. Indian cricket was always in

      sight; we had Bishen Singh Bedi in his mysterious headgear wheeling in for

      Northamptonshire, Srinivas Venkatraghavan wrapped in sweaters at Derby,

      Madan Lal playing in front of handfuls of old men in the Yorkshire leagues.

      Yet the Packer ‘circus’ largely left India alone, and in England the touring

      Indian side became an unglamorous pause between the glorious tours by

      the West Indies and Australia. Little was I to guess that once I started working in television, India would become central to the world cricket

      economy and crucial to the technological improvements in the coverage of

      the game.

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