ABSTRACT

Time was sending its readers a backhanded pictorial message: here is the most

powerful man in the world, who fought his way back from political oblivion,

and perched on his shoulder is the reason why. Suddenly the once-secretive,

behind-the-scenes consultant was a household name. In the early months of

the reelection campaign, Morris worked hard at being the unseen political

mastermind and strategist. “Being a man of mystery helps me work better,” he confided to George Stephanopoulos.2 While Bill Clinton’s 1992 consultants were talk-show regulars, wrote best-sellers, and traveled the big-dollars lecture circuit, Morris was the backroom schemer. Many media outlets had trouble even finding a file photo of the elusive Dick Morris, adding to the mystery and illusion of power.