ABSTRACT
E V E RY S T E P O F R U S S I A’ S J O U R N E Y toward a market economy has been overshadowed by towering psychological and physical challenges for the Russian businessperson. Managers were expected to replace age-old customs and practices with new ways of doing business, even though the innovations ran counter to their inherited sense of responsibility for company families over company profits. Additionally, tactics employed for economic survival often jeopardized personal safety. Even the preparatory courses taken by managers and entrepreneurs to help light their way through the transitional period were inapplicable in this environment that clung tenaciously to handed-down ways of doing business.
