ABSTRACT
According to The American Heritage Dictionary, the verb to administer means “to have charge of; direct; manage.” In terms of market roles, the administrator is responsible for the day-to-day management of the economic enterprise, for the execution of policy, and for directing the enterprise toward the achievement of its goals and objectives. This market role is one that is simultaneously broad and narrowly constrained. In some of his recent writings and addresses, James M.Banovetz, a noted city management scholar, has drawn an analogy between public managers, specifically city administrators and managers, and baseball managers. His analogy is useful here in helping to explain and differentiate the role of the administrator.
