ABSTRACT
In this chapter we turn from larger institutional issues to those infl uences tied more directly to specifi c media organizations. When we think about the “media,” it is often in terms of the “organized” work carried out by identifi able and prominent fi rms, whether news or entertainment. We want to understand the questions beyond the “trans-organizational” media institution as a whole to those pertaining to the organizational level of analysis, introduce a conceptual model for thinking about organizations, and review some of the studies tackling organizational impact on media content. As with so many other areas, technology has changed the nature of media organizations, restructuring existing ones and making possible new confi gurations, so we fi rst consider those changes before proceeding to what researchers have found.
