The concept of “impression management” assumes that our outcomes in life are significantly affected by others’ impressions of us. The consequences of being perceived positively-as capable, amiable, decent, and charming, for examplediffer significantly from the consequences of being regarded askance. This being demonstrably true, most of us will try to communicate impressions that we hope will help us obtain our goals. This kind of strategic self-consciousness, combined with our attempts to actively control others’ impressions of us, is widely known as “self-presentation” or “impression management” (Leary, Nzlek, Downs, RadfordDavenport, Martin, & McMullen, 1994).