ABSTRACT
People behave, from one place to another, in remarkably dissimilar ways. Brazilians bear hug when they meet friends. The French shake hands formally, and the Japanese bow. Transferring the pattern of one culture to another can produce dramatic misunderstandings. Bear hugging a Japanese businessman would hardly improve your chances for a contract. Fail to shake hands with a Frenchwoman each time you meet, and she will see you as a boor and a cad. 1
