ABSTRACT
The fractious battle for ‘minds over markets’ reflects profoundly different perceptions of knowledge and culture: one, as a dynamic process of ‘discourse and dialogue’, the other as a static and commodified form of ‘content and artefact’ (Baker, 2002, pp 249-51). Trade in services agreements recognise only the latter. International market exchange requires products that are asocial, ubiquitous and substitutable; government measures that defend and promote the social, particular and unique are condemned as ‘protectionist’.
