ABSTRACT

Engaging metaphor developed from Le´vi-Strauss’s structural anthropology. The French word ‘bricoleur’ refers literally to the sort of worker capable of mending or maintaining any machinery and installation by reusing items from elsewhere, typically improvising new uses for these items. So, in cultural theory, and especially the analysis of subcultures, the term refers to the processes by which elements are appropriated from the dominant culture, and their meaning transformed, for example through ironic juxtapositions, to challenge and subvert that culture.