ABSTRACT
This chapter delineates three major socioeconomic components of the globalization of Israel: on the economic plane, a postindustrial revolution; on the social plane, a bourgeois revolution; and on individual everyday-life plane, a consumerist revolution. The aim is not to produce a comprehensive description of Israeli economy or society as such but rather to highlight three of the most dynamic aspects of the socio-economic globalization of Israel or, to put it more graphically, to depict the three spearheads of Israeli globalization. Whereas this chapter offers a conceptual and empirical presentation of the said transformations, Chapter 2 dwells on further social and political consequences of these transformations, and Chapter 3 recounts the overall transformation on a higher level of abstraction, where it is shown and explained to be an outcome of globalization and more specifically of the transition from national Fordism to global post-Fordism.
