ABSTRACT
The proceeding chapters have illustrated some of the complex historical factors that occurred in Western societies and contributed to the formation of the mediated marketplace through the twentieth century. Specific marketplace contours were different depending upon region and politics, but all shared a preoccupation with the health of the economy and the process of commodification within everyday life. We sought to illustrate how media and advertising became key communication channels assuming a privileged role within the discourse in and through goods. Fatefully linked together, advertising supported the media, which assembled audiences for advertisers-both expanding and complexly transforming through the twentieth century.
