ABSTRACT
“W ell, don't you look just like your daddy?” “Is my resume stronger than hers?” “Is he as nice as the piano tuner?” “Which would be better for dinner, tamales or tofu?” People make comparisons all day long, attempting to make decisions that will bring them maximum utility and satisfaction. People also use comparisons to increase their understanding (e.g., “Is the war in Iraq more like Vietnam or World War II?”) and as a means of explanation (e.g., “She's been like a sister to me”). These latter functions of comparison are particularly relevant when the comparison involves the self and another person.
