ABSTRACT
Thus, a couple of years ago, did Bob Cooke introduce his first column on the American website flakmag.com. I begin with it partly because, despite the occasional unBritishism (and I trust I’ve saved my University of Brighton students the bother of writing witheringly sarcastic letters by changing all the -izes and -izeds and -ors in this book to -ises and -iseds and -ours), it underlines the universality of sport, and sporting language; partly because it is written with
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infectious verve and conviction; but mostly because it echoes so many of my own thoughts and thus enables me to wriggle free of most if not all allegations of overt bias. And if there’s one trick you soon learn as a sports journalist, it is to use the views of others as a vehicle for your own.
